Understanding Digital Ad Space: 7 minutes with David Collins from Great National Hotels & Resorts
Advertising has long been the proverbial ‘bread and butter’ of marketing, but the move to digital has been more aggressive than with many other traditional techniques. This growing world of digital advertising is one that David Collins sought to capitalise on from when he first founded Great National Hotels & Resorts and has enabled the hotel group to become one of the fastest growing in the UK.
In this exclusive interview, David gives us insight into how to take full advantage of universal digital ad space and will also be elaborating on these thoughts at our upcoming 20:20 Digital Marketing Summit in March.
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