How to convert leads with social media

How to convert leads with social media

Other companies are converting leads with social media. Trust that you can too with these top tips!

Converting leads with social media seems like a pipe dream to many businesses, but for some, social leads actually convert. Stop doubting your ability to turn a real social ROI; The best tactics for converting leads with social media.

Publish gated content

Social media is great for gated content because once users reach your online form, you know their interest has already been piqued. When you post content to Twitter, for example, anyone who clicks your link has already decided they want to view that content. Will some leads be put off by content that requires a gate? Undoubtedly so, but if the content is presented well enough and you have a decent reputation, seriously interested readers will gladly give their name and email address to see it.

Include a promo code in your profile image

Whether it’s your Facebook cover photo or your Twitter background, static images on your company’s social media profiles serve as ideal locations for promo codes. Leads who just happen upon your profile may be intrigued enough to find out more about your business, and already interested leads will find the encouragement they need to become your customers.

Non-coded offers work too, but codes are especially useful in social media because they provide a direct way to measure ROI. If you create a promo code just for Twitter, every time that promo code is used, you’ll know Twitter converted for you.

Create a clear path to conversion

All too often, businesses develop beautiful social media profiles that offer no opportunity for followers to become customers. A link to your company website isn’t enough. Like all well-converting landing pages, every social profile you maintain needs a call to action and an easy way for leads to complete that specific action.

Of course, your options are limited in different ways for all the different social media sites, but there are a few key tactics any business can use.

  • Drive Facebook fans to convert through a custom Facebook tab. If your main goal, for example, is to gain more email subscribers, create a tab that invites leads to sign up and directs them to your signup page.
  • Drive Twitter followers to convert by publishing your phone number in your profile. Twitter is used very much across smartphones. Make it easy for your leads to call you.
  • Convert Pinterest followers with pin-specific calls to action. Every pin has a place for a description. Include a call to action and the link, email address, phone number, or whatever is needed to complete that action.

However, does every conversion tactic work for every business?

No! That’s why you should mix it up, and try different tactics until you find some that work especially well for your business.

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