How the role of social media in CX is evolving

We caught up with Shep Hyken this Tuesday, to gain his insights on how the role of social media in CX is evolving. To use social media effectively, companies now need to move beyond the read and react strategies they have developed over the last few years, and become proactive users of social media channels, with a sound grasp on content marketing. Shep shared tips for success, and best practice examples he’s seen first-hand. 

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